The chief operating officer COO is a senior executive tasked with overseeing the day-to-day administrative and operational functions of a business. The COO typically reports directly to the chief executive officer CEO and is considered to be second in the chain of command. In some corporations, the COO is known by other terms, such as "executive vice president of operations," "chief operations officer," or "operations director. For instance, when a company experiences a drop in market share, the CEO might call for increased quality control, in order to fortify its reputation among customers.
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The chief operating officer COO , also called the chief operations officer , is one of the highest-ranking executive positions in an organization, comprising part of the " C-Suite ". The COO is responsible for the daily operation of the company ,  and routinely reports to the highest-ranking executive, usually the chief executive officer CEO. The COO is usually the second-in-command at the firm, especially if the highest-ranking executive is the chairman and CEO. Unlike other C-Suite positions, which tend to be defined according to commonly designated responsibilities across most companies, the COO job tends to be defined in relation to the specific CEO with whom they work, given the close working relationship of these two individuals. Thus, the COO role meets individual expectations and changes as leadership teams adjust.