But all that might change — if only card companies like Hallmark can figure out how to get its stock in front of the right customers. Greeting card giant Hallmark has lines of cards for other demographics, such as the Mahogany line for African-Americans and Sinceramente for Spanish speakers. He thinks Hallmark is being prudent in holding off until it can figure out how to do it right. And another tip: Hire David Ellis Dickerson. My god, Will and Grace was nearly 2 decades ago, these people need to realize that I think the secrets out…. Same-sex bennies or something.
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Selena Simmons-Duffin. A Little To The Left hide caption. It can be especially hard to find the perfect Valentine's Day card for your special someone if you're in a same-sex relationship. That's because no major greeting card company carries a line of cards geared toward members of the lesbian-gay-bisexual-transgender community. Greeting card giant Hallmark has lines of cards for other demographics, such as the Mahogany line for African-Americans and Sinceramente for Spanish speakers.