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Instagram 'likes' disappearing from some photos and videos in US - ABC News
Instagram announced it was testing hiding the number of likes posts get this April and Facebook is following suit. Engineers created likes and their equivalents to help hook people on social media. Humans want validation and affirmation, and a like gives just that, providing users with a boost of endorphins. But with each boost, users are left wanting more.
Instagram Hiding Likes In 6 New Countries Following Their Private Likes Test In Canada
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Instagram is making Like counts private for some users everywhere. Instagram tells TechCrunch the hidden Likes test is expanding to a subset of people globally. Users will have to decide for themselves if something is worth Liking rather than judging by the herd. Facebook started a similar experiment in Australia in September. Instagram said last week the test would expand to the U.