A lot of articles, blogs and online pundits have given out some alarming misinformation, whether due to the need to muckrake or sensationalize an issue, or due to simple lack of knowledge. Remember Y2K? There were a lot of pronouncements of gloom and doom and in the end, nothing serious happened. First off, you must determine whether you to need to change anything. Here are some sites that can help guide you toward a correct solution for your particular situation.
The reason I diss digital advertising and not TV, is because the former violates this basic principle of value exchange more often than the latter. As with all things it is a matter of relativities. From a creative content perspective, some TV ads suck more than others. The same is true of digital advertising. There is little evidence that digital creative is worse than TV creative.
Advertised to have millions and millions of pixels. However, after just five days, it switched to the one pixel mode. A big red pixel. I can use the remote control to turn it off, or turn it on so it blinks 3 times and turns off.