Those who experience it often characterise it as a tingling sensation in the back of the head or neck, or another part of the body, in response to some sort of sensory stimulus. That stimulus could be anything, but over the past few years, a subculture has developed around YouTube videos, and their growing popularity was the focus of a video posted on the Guardian this last week. To date, only one research paper has been published on the phenomenon. The study asked a range of questions about where, when and why people watch ASMR videos, whether there was any consistency in ASMR-triggering content, as well as whether individuals felt it had any effect on their mood.
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